This time it’s bigger than basketball. LeBron was well aware of the shockwaves he’d
send around the league if he returned home. He’d be going against history, a Miami
Heat team that had a historic 27 game winning streak and 4 straight NBA Finals
appearances, but the state of Ohio and the city of Cleveland called the King home.
Nike’s latest LeBron ad, entitled Together, kicks off LeBron’s NBA season as the
player intros call the entire city together to witness his arrival home. Featuring a nice
cameo of the Nike LeBron 12 “Heart of a Lion” (although the video is in black and
white) a pumped up Kyrie Irving waiting in the wings, and a preview of the new
LeBron poster being unveiled today, it’s a must watch. Be sure to check out the full
spot after the break and let us know in the comments section if you’re excited about
LeBron’s debut as a Cavalier against the Knicks tonight at 8PM EST on TNT.
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